Mekor Motors Company

Mekor Motors Company Profile

Mekor Motors is a franchise group for Honda South Africa and distributes and services cars, motorcycles and all terrain vehicles (ATV’s).
Mekor Motors was established on 30 November 2000 to coincide with the establishment of Honda South Africa (Pty) Ltd on 1 December 2000 as a wholly owned subsidiary of the Honda Motor Company (Japan).
Honda was previously distributed and represented by Mercedes-Benz SA from 1982. When the distribution and manufacturing agreement expired in middle 2000, Honda Motor Company was enthusiastic to establish its own business on the African continent. This was the start of great things for the Honda brand locally as a result the African business being established in South Africa.
As a result of exposure to HONDA through the previous distribution network locally, the shareholders in MEKOR Motors were insistent on being involved with the brand through Honda Motor Company’s new plans in South Africa.
Mekor Motors are synonymous with Honda in South Africa, having 2 of the original 5 Honda Dealerships in South Africa under Honda’s independence in December 2000.
In fact, the first Honda Dealership in South Africa under the new structure was Mekor Motors Bellville, followed by Mekor Motors in Rosebank.
Mekor Motors is constantly expanding as a group and at the moment has both Honda Auto and Honda Wing Dealerships in Cape Town (Central Business District, Tygerberg and Newlands), Gauteng (Sandton and Melrose) and Natal (Umhlanga and Empangeni)

History of the Mekor Group

30/11/2000 Mekor Motors Bellville was opened to be the first of the five pioneering exclusive Honda dealers in South Africa.
1/2/2001 Mekor Motors Sandton opened in Rosebank.
1/9/2001 Mekor Motors Cape Town opened in a temporary facility on the Cape Town foreshore. 
 The Motorcycle franchise was incorporated into Mekor Motors Cape Town & Mekor Motors Bellville.
1/12/2001 Mekor Motors Sandton moved to their state of the art facility on the William Nicol (c/o Peter Place).
1/11/2002 Mekor Motors Cape Town moved to the newly renovated facility of almost 5000 square meters, on the corner of Strand Street & Buitengragt in the Cape Town CBD.
End 2002 Towards the end of 2002, Honda Motor Company announced a new branding strategy for its dealer network – resulting in a name change. The new dealer naming would be HONDA – followed by the marketing area (to make life easier for prospective clients in terms of locating their nearest dealer point)
The result was the renaming of Mekor’s businesses to-
· Honda Cape Town
· Honda Tygerberg
· Honda Sandton etc.
1/4/2004 Honda Melrose opened their brand new facility on Corlett Drive in Melrose, just north of Johannesburg.
1/7/2004 Honda Newlands opened on the corner of Main Road & Campground Road on the border of Newlands/ Claremont.
1/4/2005 Honda Umhlanga opened a brand new facility perched on the Umhlanga Ridge – to mark Mekor’s expansion into KZN.
1/6/2005 Honda Tygerberg relocated to Durban Road Tygervalley – where they took occupation of a new purpose built HONDA facility.
1/12/2005 Honda Empangeni opened on the KZN North Coast